Monday, June 6, 2022

Fast Food Chains in Peru

 During my time in Peru, I have learned that franchise businesses there seem to be much larger than usual, specifically in the center of cities. I witnessed this idea while I was in Cusco and in Lima. Furthermore, I became curious, how come these fast-food franchises like Mcdonald's be two stories high? To answer this question, I went to a Mcdonald's in Cusco.

            While inside McDonald’s, the first thing I noticed was the price, and although it was a little cheaper when compared to the United States, it wasn’t that much cheaper. Furthermore, the Mcdonald's was packed with tourists specifically and I was shocked. Why are people coming to Mcdonald's when they can try other types of foods? At first, I didn’t understand this question but after some time in Peru, I came to understand.

            During my time in Peru, I had a lot of fun, spending time with amazing people and experiencing what makes Peru unique, however, I did start to feel a bit homesick at times and it was during these times that I found myself craving McDonald. From this experience I came to the consensus that, I only crave Mcdonald's during this time because it reminds me a bit of home, being a restaurant that’s also found in the United States. Now to answer the other question on why McDonald’s is two stories high is because Mcdonald's is decently expensive for locals and since rent is dependent on the local price, Mcdonald's is obtaining a lot of revenue. Although it may sound weird, the Mcdonald's in the center of a city is an expensive restaurant. Notice, how I say, “the McDonalds at the center of a city” and not “all McDonalds,” the reason for this is because I also went into McDonald's that was outside the center of the city and was shocked by the price difference. The price was less than half when compared to the one located in the city. Furthermore, this shows how restaurants and fast-food chains adapt to their environment and we can notice this in the menu as well, having different options depending on the country. Do y’all agree with my responses to both questions I had proposed?

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